Spend Overview

Budget & Spend Allocation

Spend by Platform

Spend by Campaign

Campaign	Platform	Budget	Spend	Utilization

Ad Performance Ranking

Ad Name	Platform	Spend	CTR	CPA	ROAS	V.View %	Grade

Creative Breakdown

Hook Angle Call to Action (CTA) Format Emotional Trigger Video Pacing Talent Type

Aspect Value	Ads Count	Total Spend	Avg CTR	Avg CPA	Total Conversions

Winning Creative Patterns

Based on top-graded ads

Automated Recommendations

Priority	Recommendation	Entity	Reasoning

Manual Data Entry

For offline media & non-integrated platforms

Entry Type Generic Digital Ad Offline: Billboard Offline: TVC

Save Entry

Recent Entries

Connectors & MCP Status

App Settings

User Information

Full Name

Email Address

Role

Company / Organization

Edit Profile (Locked in MVP)

Global KPI Targets

Adjust targets to influence automated scoring and recommendations.

Target CTR (%)

Max CPC (USD)

Max CPA (USD)

Min ROAS

Target Lead Cost (CPL)

Min Conv. Rate (%)

Max CPM (USD)

Save Targets